The Power of Social Media

'To question the power of social media in society is to question the importance of sunlight on earth. It’s no longer a want, but a need. Just imagine what life would be like without platforms that allow people from all over the world to connect. Imagine having to pay hundreds if not thousands on phone bills just to reach loved ones. Imagine having to email an entire album’s worth of photos so friends can see what you’ve been up to. It would be a very lonely world.

Thankfully, with the dawn of online networking, catching up with loved ones, interacting with friends, learning about the latest updates and connecting with customer service is as easy as the click of a button. As of January 2018, there are 4.02 billion internet users around the globe — that’s 53% of the world’s total population. Active social media users make up 3.2 billion, or 42% of the population. These numbers alone prove that social media is here to stay, if not to flourish further.

With such penetration, its significance to society cannot be ignored — especially in the marketing world. The reach and influence of social media is a treasure in the business and trade industries, where the need to engage and persuade the market is of top priority. With the slow death of print and radio, social media has taken over as one of the leading channels for marketing and advertising.

“But can social media really do any good for my business?”

If you’re still asking this question, then you've come to the right place. To help you grasp the immense power social media has in the commerce world, here are some important facts and numbers.' - Atanu Shaw

For more details on the topic visit the link below:

https://www.forbes.com/sites/forbescommunicationscouncil/2018/05/11/how-social-media-can-move-your-business-forward/#5b732fb74cf2